A logo is a graphic mark or emblem used to aid and promote instant public recognition, that's why creating a representative visual identity means finding the key elements of your brand: the company domain, the visual image regarding the competition and the qualities and benefits that your image should transmit.
The logo provides an important addition to a brand's image, so, when working on a company's branding, it's importance must not be underestimated.
Designing a good logo requires a clear idea about the concept and values of the brand, as well as understanding of the consumers or target group as marketers call. Broad step in this process would be formulating concept, doing initial sketch, finalising the concept, deciding the theme colors and format involved.
As same as the logo, the stationery is a very important part of a branding project and it must be representative for your business. Nothing makes a business look more credible than professionally designed stationery.
An investment in professionally stationery will pay off every time you send a letter to your customers, forming a lasting impression in the minds of your customers, employees and business partners.
With professional designed logo and stationery, not only your clients will remember you, but they'll know that they can trust you as a serious business.
